Prof. Jonathan Bloom

M.Com., Ph.D. (Corporate Finance) (University of Stellenbosch)

Managing Partner at Multi-Purpose Business Solutions.
Responsible for the financial management of the company.


Mr Pieter de Waal

Pr.Eng. (Int), B.Sc., B.Eng. (Mech) (University of Stellenbosch)

Joined Blue Cube Systems after many years in the metallurgical industry.
Responsible for marketing, identifying opportunities and assessing the suitability of Blue Cube Systems' technology for specific applications.


Mr Francois du Plessis

M.Eng. (Elec) (University of Stellenbosch)
Managing Director

After his involvement in the development of the Sunsat Satellite Imaging Project and the Frothmaster Flotation Control System, he founded Blue Cube Systems in 2001. Specialises in product development, from concept and needs assessment to distribution and support.


Adv. Jasper Tredoux

B.A. (Law), LL.B., LL.M (International Trade Law) (University of Stellenbosch), LL.M (Commercial Law) (University of South Africa)

Practising advocate and member of the Cape Bar with extensive experience in the practical application of the law. Responsible for the legal affairs of the company.


Mr André van Rooyen


Executive Director – Blue Cube Systems (AU) Pty Ltd.

Completed studies in mining at the Government Gold Mining College (Krugersdorp) and at the Chamber of Mines Coal Mining College (Witbank). Went on to become a Mine Surveyor, Mine Manager, coal mine owner, director of Agip Carbone SpA, Chairman of the Board of Directors of the Durban Coal Terminal Company and served on various Government Statutory Councils and Committees.


Dr Joanne van Harmelen

PhD (Medical Microbiology) (UCT), LLB (UNISA)
Non-Executive Director

Patent Attorney at Edward Nathan Sonnenbergs specialising in the biotech field. Joined Blue Cube Systems in October 2011 as a non-executive Director.

Responsible for advising on intellectual property matters.